<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Paste this into the <head> of your page.
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What is schema markup?
Schema markup (structured data) is code in the JSON-LD format that describes your page to search engines in a language they fully understand. Instead of guessing, Google reads it directly — and can reward you with rich results: star ratings, FAQ dropdowns, breadcrumbs, product prices and more, right in the search listing. That means more visibility and higher click-through rates.
Organization & Local Business
Establish your brand entity, logo, and contact/address details — the foundation of a knowledge panel.
Article & Product
Eligible for headline, author, image, price and rating enhancements in search results.
FAQ & Breadcrumb
FAQ accordions and breadcrumb trails take up more space in the SERP and improve navigation.
Person & Website
Mark up authors and enable the sitelinks search box for your domain.
How to add it to your site
- Paste into the head — drop the generated <script> tag into the <head> (or body) of the relevant page.
- Match the visible content — only mark up information that actually appears on the page, or Google may issue a manual penalty.
- Validate it — run the output through Google's Rich Results Test to confirm eligibility before publishing.
Already have schema on your site?
Scan your page with WebScore to detect and validate the structured data you already have — alongside your full technical SEO, performance and accessibility.