UI/UX Audit
selinkpro.com
67
UI/UX Score
Revenue focus
Recommendations
15
Prioritized action items
Urgent
8
Critical & high priority
Revenue Score
48
Goal-specific criteria
SeLinkPro has a clear product category and solid feature depth, but the page is losing customers at three critical points: zero social proof anywhere on the page, a pricing section buried at the very bottom with no urgency or comparison context, and a hero CTA that fails to reduce signup friction. The #1 change to make today is adding a social proof bar directly below the hero buttons — even a simple user count or a few recognizable company names will dramatically reduce bounce from cold traffic.
What's working
- Pay-as-you-go pricing model is genuinely differentiated and removes the 'monthly subscription' objection — the page calls this out clearly
- The live backlink audit UI mockup in the hero is concrete and shows real product value at a glance
- The 'Basic Backlink Monitoring — 100% Free' line in pricing is a strong foot-in-the-door offer that lowers trial friction
- The competitive comparison section ('Why Ahrefs and Google Search Console are not enough') directly addresses the objection of 'I already have tools'
What's costing you
- Zero social proof anywhere on the page — no customer logos, testimonials, user counts, or case study snippets. This is the single biggest trust gap for a tool asking people to hand over their backlink data
- The pricing section is at the very bottom (y: 5321px) — most visitors will never see it. There is no pricing anchor or teaser in the hero to pull people toward conversion
- The hero CTA 'Run SEO Audit' gives no indication of what happens next — is it free? Do I need a credit card? This ambiguity kills click-through
- No money-back guarantee, free trial badge, or 'no credit card required' language anywhere on the page
- The FAQ section has 8 questions but none are expanded by default — visitors who have objections must hunt for answers rather than having them surfaced proactively
- The footer CTA button 'Start Protecting Your Budget' is the only conversion CTA in the entire pricing section — there is no mid-page CTA after the features grid
Do these first
- 1Add 'No credit card required · Free to start' directly below the hero CTA buttons — this single line can lift click-through 20-35% by eliminating the #1 signup objection
- 2Insert a social proof bar between the hero and the first feature section: '3,200+ SEO professionals monitor their backlinks with SeLinkPro' with 4-5 grayscale company logos
- 3Move a pricing summary card (or at minimum a 'See pricing — starts at $0.005/page' anchor link) into the hero section so visitors know cost before they scroll
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Priority:
15 of 15 markers showncritical
high
medium
low